Blogging has become fundamental to the success of businesses, organizations and individuals. They increase search engine traffic, build authority in competitive industries, generate more leads and improve conversion rates.
Small businesses employing blogs report a 126 percent increase in leads, search engines index 434 percent more pages for websites with blogs, and companies that blog receive 97 percent more inbound traffic from outside links.
Those are the success stories; creative and sustained efforts have built their success.
The following are four reasons why those blogs win and why so many others fail: