By Dave Yonkman
Delivering just the facts was a winning strategy—until it wasn’t.
The onslaught of digital marketing and social media advertising created such intense competition for scarce space that emotional intelligence now often determines who gets their name in the paper.
Brand managers must not only offer emotionally gripping products or services to appeal to their audiences, they must also find an emotional angle for media gatekeepers to let it through.
“With the current state of the media industry (less people doing more jobs), the competition for media attention is tight,” Nicole Wyatt with Markstein says. “The emotional appeal of a media pitch has always been important, but now more than ever it is crucial.”
Get Assist, Inc. CEO Bruce Fikowski writes in a new op-ed that the current social media model in which you exchange intimate details for free access to popular sites is dead.
Get Assist, Inc. CEO Bruce Fikowski joined Global News Radio Calgary personality Danielle Smith to discuss the rapid growth in Canada of his social network, which will soon extend to the United States and England.