Who really decides which stories receive play in the media? Technically, executive producers (broadcast) and editors-in-chief (print and online) reserve final judgement. Realistically and more complex, anyone with authority in a newsroom can accept or kill a pitch at any time.
DYS Media, LLC has been named public relations agency of record by the Calgary-headquartered social media network Get Assist, Inc.
Canadian tech CEO and entrepreneur Bruce Fikowski shares with Global News Toronto personality Peter Shurman the answer to, “How do we fix or replace the broken social media model?”
Reporters, editors, producers, hosts and bloggers follow a rhythm determined by deadlines, competitors, show times and breaking news beyond their control.
Infiltrate that rhythm seamlessly with perfectly timed guests and sources to ensure incredible press coverage for your client or organization. If that sounds easy, it’s not.
Opportunities abound, however, to gauge that rhythm and work within it to ensure absolute benefits.
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