Canadian tech CEO and serial entrepreneur Bruce Fikowski shares with Global News Winnipeg personalities Julie Buckingham and Richard Cloutier why small business loves the GetAssist social media network.
Get Assist, Inc. CEO and Entrepreneur Bruce Fikowski joined Global News Radio Edmonton personality Ryan Jespersen to talk about how his start-up social network remains the only platform in Canada to connect individuals with small business.
Get Assist, Inc. CEO Bruce Fikowski describes to Global News Radio Toronto personality Supriya Dwivedi how he built Canada’s rapidly-growing online social network without collecting and selling user data.
By Dave Yonkman
Delivering just the facts was a winning strategy—until it wasn’t.
The onslaught of digital marketing and social media advertising created such intense competition for scarce space that emotional intelligence now often determines who gets their name in the paper.
Brand managers must not only offer emotionally gripping products or services to appeal to their audiences, they must also find an emotional angle for media gatekeepers to let it through.
“With the current state of the media industry (less people doing more jobs), the competition for media attention is tight,” Nicole Wyatt with Markstein says. “The emotional appeal of a media pitch has always been important, but now more than ever it is crucial.”
Get Assist, Inc. CEO Bruce Fikowski writes in a new op-ed that the current social media model in which you exchange intimate details for free access to popular sites is dead.
Get Assist, Inc. CEO Bruce Fikowski joined Global News Radio Calgary personality Danielle Smith to discuss the rapid growth in Canada of his social network, which will soon extend to the United States and England.
Get Assist, Inc. CEO Bruce Fikowski reveals the secret to preventing identity theft and unwanted advertising with big social media networks in an exclusive interview with Joel Senick, host of Global News Morning in Calgary.
Clients’ desires can run a little high. PR pros have to temper them with reality.
A client once approached Camille Jamerson with grandiose expectations of securing high-level placements, sitting down for interviews with the networks and tripling their media reach within 90 days.
Then, Jamerson watched as the principal delivered a short speech in which he did not articulate his vision, nor read the audience, nor relate the main points of his message.
“We slammed the brakes on everything,” Jamerson recalls. “Putting him in front of a seasoned interviewer would have been disastrous for his brand.”
Blogging has become fundamental to the success of businesses, organizations and individuals. They increase search engine traffic, build authority in competitive industries, generate more leads and improve conversion rates.
Small businesses employing blogs report a 126 percent increase in leads, search engines index 434 percent more pages for websites with blogs, and companies that blog receive 97 percent more inbound traffic from outside links.
Those are the success stories; creative and sustained efforts have built their success.
The following are four reasons why those blogs win and why so many others fail:
So, what do you do?
I hear the question nearly every day. I recite scripted answers such as “I get your name in the paper” or “I create and destroy reputations for a living” before elaborating if invited.
I miss an opportunity nearly every time because I lack a concise follow-up. It’s a travesty because everyone asking that question is a potential new customer. After consulting numerous public relations pros, it turns out that I stand in good company.
Many of them best describe PR in association to its two sisters, advertising and marketing.
“Mostly everyone knows what advertising is and most people have a basic understanding of marketing, but PR seems to fall short of general knowledge,” Alex Belanger with seoplus+ says. “They might know it relates to marketing, but that's about it. I even get asked more often than you’d imagine if it’s the same as HR, because reasons.”
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