Canadian tech CEO and entrepreneur Bruce Fikowski shares with Global News Toronto personality Peter Shurman the answer to, “How do we fix or replace the broken social media model?”
Reporters, editors, producers, hosts and bloggers follow a rhythm determined by deadlines, competitors, show times and breaking news beyond their control.
Infiltrate that rhythm seamlessly with perfectly timed guests and sources to ensure incredible press coverage for your client or organization. If that sounds easy, it’s not.
Opportunities abound, however, to gauge that rhythm and work within it to ensure absolute benefits.
Canadian tech CEO and serial entrepreneur Bruce Fikowski shares with Global News Winnipeg personalities Julie Buckingham and Richard Cloutier why small business loves the GetAssist social media network.
Get Assist, Inc. CEO and Entrepreneur Bruce Fikowski joined Global News Radio Edmonton personality Ryan Jespersen to talk about how his start-up social network remains the only platform in Canada to connect individuals with small business.
Get Assist, Inc. CEO Bruce Fikowski describes to Global News Radio Toronto personality Supriya Dwivedi how he built Canada’s rapidly-growing online social network without collecting and selling user data.
By Dave Yonkman
Delivering just the facts was a winning strategy—until it wasn’t.
The onslaught of digital marketing and social media advertising created such intense competition for scarce space that emotional intelligence now often determines who gets their name in the paper.
Brand managers must not only offer emotionally gripping products or services to appeal to their audiences, they must also find an emotional angle for media gatekeepers to let it through.
“With the current state of the media industry (less people doing more jobs), the competition for media attention is tight,” Nicole Wyatt with Markstein says. “The emotional appeal of a media pitch has always been important, but now more than ever it is crucial.”
Get Assist, Inc. CEO Bruce Fikowski writes in a new op-ed that the current social media model in which you exchange intimate details for free access to popular sites is dead.
Get Assist, Inc. CEO Bruce Fikowski joined Global News Radio Calgary personality Danielle Smith to discuss the rapid growth in Canada of his social network, which will soon extend to the United States and England.
Get Assist, Inc. CEO Bruce Fikowski reveals the secret to preventing identity theft and unwanted advertising with big social media networks in an exclusive interview with Joel Senick, host of Global News Morning in Calgary.
Clients’ desires can run a little high. PR pros have to temper them with reality.
A client once approached Camille Jamerson with grandiose expectations of securing high-level placements, sitting down for interviews with the networks and tripling their media reach within 90 days.
Then, Jamerson watched as the principal delivered a short speech in which he did not articulate his vision, nor read the audience, nor relate the main points of his message.
“We slammed the brakes on everything,” Jamerson recalls. “Putting him in front of a seasoned interviewer would have been disastrous for his brand.”
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